JOSHUA YOON

SR. CGI VISUALIZATION ARTIST

Marks, part of SGS & Co.
May 2023 – January 2024

My role at Marks gave me the opportunity to help build a CGI capability from the ground up for a major food retail GPO client. It combined many of the parts of CGI production I enjoy most: hands-on visualization, technical problem solving, workflow development, art direction, and collaboration with both clients and creative teams. Beyond producing imagery, I helped establish the systems and standards needed to turn CGI into a reliable production process.
 

• Developed CGI workflows, briefing standards, quality-control processes, and delivery systems to support the newly established production capability.

• Led projects through the full CGI process, including 3D scanning, modeling, texturing, lighting, rendering, art direction, client presentations, and final asset delivery.

• Collaborated with creatives and adaptive designers to maintain visual quality, accuracy, consistency, and alignment with client packaging expectations.

• Implemented an internal digital asset management system and helped translate client expectations into practical production workflows from initial meetings through delivery.

At Whirlpool, I joined a small internal CGI team helping develop production capability across multiple appliance brands. During the early development of the team, I worked closely for several months with an external KeyShot specialist brought in to help us build workflows around rendering, 360-degree imagery, and animation. That hands-on training deepened my understanding of KeyShot production workflows and provided a foundation I later adapted into the team’s customized production pipeline.

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• Developed and refined a customized KeyShot production pipeline encompassing scene setup, lighting, composition, materials, reusable templates, scripts, asset storage optimization, and an internal render farm to improve production efficiency and organization.

• Created photorealistic materials and textures and produced product visualization, architectural imagery, animation, VFX, and other specialty CGI content across multiple appliance brands.

• Collaborated with branding and photography teams to help establish consistent product-imagery standards while maintaining the distinct visual identity of individual brands.

• Researched and implemented new software, technologies, and production concepts to expand the team's CGI capabilities and improve production workflows.

My time at Dal-Tile brought together two areas of visualization that have remained important throughout my career: product representation and architectural environments. I created CGI imagery that placed physical products into realistic interior and exterior settings, which required balancing product accuracy with the lighting, materials, and overall atmosphere of the surrounding space.

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• Created high- and low-poly 3D models and developed interior and exterior architectural environments used to stage and showcase products.

• Built organic and hard-surface materials and textures, using lighting and shading to produce accurate photorealistic imagery.

• Researched 3D production technologies and techniques to improve image quality and production efficiency.

At Strand, I worked within a more traditional architecture and engineering environment, producing visualization for residential, interior, and commercial projects. The role strengthened the connection between my visualization work and the design documentation behind it, requiring me to move comfortably between 3D production, architectural drawings, presentation materials, and multiple projects at different stages of development.

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• Produced interior and exterior visualizations through modeling, lighting, texturing, camera composition, rendering, and postproduction while working within established company standards.

• Worked with AutoCAD and Revit construction documents and prepared presentation materials in InDesign to support project bids and client communication.

• Managed multiple concurrent projects spanning residential architecture, interior design, commercial construction, and animation while continuing to explore methods for improving image quality and production efficiency.

Babak Studios was essentially a two-person visualization practice built around the mentorship that helped shape the early years of my career. My former college professor reached out to me after I graduated, and over the years we worked together on contract architectural visualization projects for a variety of clients. Working so closely with an experienced designer gave me the opportunity to develop not only my technical skills, but also my understanding of architecture, visual communication, client expectations, and the responsibility that comes with translating someone else's design into an image.
 

• Created photorealistic architectural visualizations through 3D modeling, scene organization, lighting, texturing, landscaping, rendering, and postproduction.

• Worked from architectural drawings, elevations, and design concepts to accurately communicate design intent through finished imagery.

• Collaborated directly with designers, engineers, and clients throughout the visualization process, refining concepts and imagery to achieve the intended project outcome.
   

He has since passed, but the years I spent working alongside him remain an important part of the foundation I built my career on.​

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